Zan Armstrong

Visualizing Data for Analysis & Decision Making

As a data visualization and data strategy consultant, I change how people look at their data (literally) -- leading to deeper understanding and discoveries, sparking new data-driven questions, and enabling better decision-making.

My visualization work spans analytical challenges across industries and sectors. I've helped research teams building large-scale computing and ML systems, contributed to scientific discoveries, guided decisions made by senior executives at both start-ups and Google, informed public health officials and scientists tracking emerging pathogens through wastewater data, and advised the teams making COVID-19 related data accessible to millions through Google Search. My work has been recognized beyond their analytical origins; visualizations originally created to understand bacterial life and AI models have been exhibited at major museums including SF MOMA, Ars Electronica, and Cooper Hewitt.

I develop novel visualization solutions for complex analytical problems in partnership with domain experts, including scientists, business analysts, and stakeholders making data-driven decisions. This has included creating visualizations for Yale, CDC, Stanford, UC Berkeley, ACLU, Scientific American, National Geographic, the Dalai Lama, and companies from early-stage startups to big tech. I've shared my expertise through teaching Design of Data at Stanford's d.school, publishing research, mentorship, writing articles, and speaking at visualization conferences.

My perspective in data visualization is grounded in my experirence as a data analyst, including forecasting/analyzing revenue data and advising executive stakeholders as a Senior Financial Analyst at Google.